resonate: your story. your message. your brand.
we know storytelling is a highly effective marketing tool, but...
how do we make sure that the stories we tell are related to the products we sell? and what about those of us who feel like we don't really have any interesting stories to tell... how can we tell stories that are applicable, and resonate with our audience?
having a clear, specific message is a big key to effective marketing. but...
what happens when other businesses have a similar message to ours, how do we stand out? what if our message is kind of bland or not making much of an impact? how do we make sure that our message is clear and powerful... that it will actually resonate with our audience?
your brand is so much more than your logo, it is how you send your message, it is what you wish to be known for! but...
how do we make sure we are building a brand that actually stands out in the marketplace? one that is memorable and trustworthy? how can we take what we are already doing and make it even better... to create something that truly resonates?
the resonate workshop will help you to become an effective story teller with a crystal clear, powerful message, and a memorable, effective brand.
resonate: strike a chord. ring true. vibrate strongly.
i would guess that all entrepreneurs long to have a message that resonates. but how do you actually do that?
branding has always been a passion of mine, but over the course of starting the lighthouse revolution, i've learnt new, powerful lessons about creating a brand and telling a story that resonates.
as you may know, i’ve shared my own story of what the lighthouse means to me, and have now effectively built the lighthouse into my message and my brand.
one of the most common questions i get is...
"how can i do something like what you have done with the lighthouse? how can i find my own 'lighthouse'?"
i created the resonate workshop to teach you exactly what i have done with my story, my message, and my brand, and to help you to find your own version of the 'lighthouse' for your brand.
could you find your own 'thing' and tell a compelling brand story that resonates all on your own?
this has definitely been an organic process for me - one that has taken 10 years and lots of twists and turns to come to fruition. and i have no doubt that it will keep evolving! many of the successful women in biz that i have studied have crafted their own powerful brand story over time as well.
you already have exactly what you need to resonate.
you have the personal stories and the authentic passion and the signature elements that will really make an impact for your message - you just need to bring it all together to create something truly powerful. you need to tap into your own magic!
what i would love to do, and why i am so excited to share this workshop with you, is to make it easier for you! i want to teach you the steps and strategies that will make a big difference to your efforts.
i want to save you time and help you get onto the stuff that will really resonate right away so that you can get your message out there and earn more money doing what you love!
i also hope to save you a lot of the trial and error that a 10 year organic journey includes, the frustration when it feels like things aren't coming together in an impactful way, and the crushing disappointment when things DON'T resonate and you are met with crickets.
you will learn both what works and what doesn't work, and you will learn simple strategies that you can apply to your business right away. this is not a long drawn out process, you can start doing the stuff that resonates right away!
of course the lighthouse is not the only brand story to learn from!
i’ve also included case studies of other women in biz who have awesome, successful, story-driven brands that resonate in powerful ways; including:
denise duffield-thomas - the lucky bitch
natalie sisson - the suitcase entrepreneur
sarah wilder - the fifth element life
danielle laport - the desire map
nettle's tale - swimsuits that empower women
plus i have done an UN-case study of brands that "break the rules" and still resonate! including:
marie forleo, leonie dawson, and toms
the resonate workshop will teach you simple strategies to hone in on the core stories of your own journey and build them into your brand as a tool to connect with your audience, move people to take action, and be significant in the marketplace.
about the workshop:
- the workshop is online, instant access, and DIY. this means you can do it when you want, how you want, in a timeline that makes sense to you. it is set up to be completely DIY but i do not want to leave you trying to work everything out on your own! i am available in the #lighthouserevolution group forum to answer questions & help you brainstorm. i will also regularly share examples & inspiration there to help you keep working at your own brand story.
- the workshop contains 5 lessons; each with video or audio instruction (you choose what you like best!), printable class notes with the key points outlined (so you don't have to take notes!), and printable worksheets (to help you do the homework).
the 5 lessons will teach you how to:
- hone in on your stories - the ones that will resonate with your customers
- understand your customer's stories and help them be the hero of their own story
- create a powerful message and symbol for your biz (your own version of the lighthouse)
- add it all to your branding & marketing in a significant, effective way
- become a powerful storyteller... a messenger for your brand & mission... a leader in your field.
- it includes 5 comprehensive case studies of successful, beloved brands that have the key elements of a story based brand, plus we'll look at some brands that don't have all of the elements outlined in this workshop but are still massively successful! what i want to do is to show you a number of real life examples so that you can take what will work for you and apply it to your biz right away.
- you also get a completely transparent, behind the scenes analysis of the lighthouse revolution. i share the full journey with you and highlight the stuff that really resonated and the stuff that was a complete flop, as well as the stuff that helped me to hone in on exactly what i needed my message to be. by sharing all of the successes and failures, the ah-has and roadbloacks, i hope to save you a lot of trial and error, and get directly to the stuff that will make a difference in your biz.
what difference will this make to your biz?
you will get clarity about your purpose & your message.
you will build your following of ideal customers, the ones who truly resonate with your message.
you will do more in your zone of genius, doing the work that you are here to do!
you will be able to link your stories to your product and brand in order to send a clear. powerful message... finally everything will work together, and work for your biz!
you will be able to sell more and earn more money by becoming a memorable, significant brand in your niche.
notes: cost in AUD. 10% GST will be added on for australian residents.